How to Set Up AppsFlyer With CPAlead.com for CPI Campaigns

Author: CPAlead

Updated Wednesday, February 19, 2025 at 10:38 AM CDT

How to Set Up AppsFlyer With CPAlead.com for CPI Campaigns

Setting up an AppsFlyer campaign with CPAlead is quick. Because CPAlead is an integrated partner in AppsFlyer, you don’t need to build postbacks yourself; you just activate the partner and generate the attribution link.

Important: Run in ad-network mode. Do not add &af_prt= to links unless a third-party agency is managing your traffic and is pre-authorized. Otherwise omit it; attribution uses your partner PID.

Step 1: Access Partner Configuration

Connect CPAlead in AppsFlyer.

Log in to your AppsFlyer dashboard.
Click Marketplace in the left menu.
Open Integrated Partners, search for “cpalead”, and select it.

Step 2: Configure the Integration

Activate and enable data delivery.

Click Configure Integration or Set Up.
Toggle Activate partner ON.
If prompted for an attribution link, use the default single-platform AppsFlyer link for non-SRNs.

Step 3: Create Your Tracking Link

AppsFlyer generates partner links. Use your CPAlead PID and campaign macros in the standard format. The click lookback window supports hours or days.

In the partner’s Attribution / Tracking Link section, use:

https://app.appsflyer.com/[YOUR_APP_ID]?pid=cpalead_int&af_click_lookback=5d&clickid={CLICK_ID}&af_siteid={PUBLISHER_ID}

[YOUR_APP_ID] → Bundle ID / package name (e.g., com.yourcompany.appname).
Leave out af_prt unless running via an authorized agency.

Step 4: Attribution Windows & Cost

Set your Click Attribution Window to 5–7 days to match campaign terms. AppsFlyer supports 1–23 hours or 1–7 days per media source. Enable Send cost data if you want CPI cost reporting in AppsFlyer and partner dashboards.

Step 5: Enable Postbacks

Install postbacks are sent to integrated partners when the integration is active. For post-install event measurement, enable In-app event postbacks in the partner’s integration settings and choose which events to forward.

Step 6: Save & Verify

Click Save / Apply.
Confirm CPAlead shows as Active under Integrated Partners.

Security & Quality (Recommended)

Authorized agencies list: If you don’t work with agencies, keep this list empty. Only agencies on this list can manage traffic via af_prt.
Validation Rules: Add allow/deny rules by media source or site ID to block unwanted traffic and enforce campaign targeting.
ProtectLITE / Protect360: Use AppsFlyer fraud reports to monitor blocked installs and events.

Launch on CPAlead

After AppsFlyer is configured:

1) Submit Your Campaign

Create a new CPI campaign in the CPAlead Advertiser Dashboard. Paste your AppsFlyer link.

2) Set Your Budget

Choose CPI payout and daily cap.

3) Go Live

After approval, traffic starts and AppsFlyer will attribute installs to CPAlead.

Need More Help?

For more details on AppsFlyer integrations and postbacks, see the AppsFlyer Help Center articles on partner setup and in-app event postbacks.

CPAlead Advertiser Guide: Setting Up Your First Campaign

Prefer a video tutorial? Watch our step-by-step guide:

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