This campaign allows Run of Network mobile traffic from all iOS devices. The user will be auto-directed to the appropriate iTunes app store url for the Grab An App for their particular OS level and country. The conversion occurs when the user downloads and installs the Grab An App from the app store. Multiple app installs will result in multiple conversions (users can download the Grab An App on as many days as they like). AE AT BS CH DE DK FR HK IT JP KR LU NO SE TW ZA traffic only.
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