Only Advertiser\'s creatives are allowed! User Conversion Flow: Download, install and open. GEO: TH KPI: 1. CAC: Total cost/ total no. New Customer orders - your CAC must always be below our target CAC per region. (We will also pause any publisher that brings way too high CPO) 2. DL-Sale: No. of orders/ No. of installs - Your DL-Sale should be above our weekly average DL-Sale per region. 3. CTI: No. of installs/ No. of clicks - High no. of clicks should result in high no. of installs. High no. of clicks & less no. of installs might be due to poor placement of ad or fraud. * This KPI won\'t influence the payment, but the client would issue penalty is fraud and incent traffic found. Also, the client would pause some publishers performing bad. Cap: 15000 Devices: Android Carriers: All Display traffic allowed: Yes Push Notification traffic allowed: Yes Search traffic allowed: No Social Media traffic allowed: Yes(No FB/Twitter/Ins/Google) Adult traffic allowed: No Incentive traffic allowed: No Email traffic allowed: Yes SMS traffic allowed: Yes Wifi traffic allowed: Yes In-App traffic allowed:Yes Note: We only accept qualified traffic, low quality traffic may lead to payment deduction. 1. No Misleading! 2. Advertiser creatives only. 3. No re-broke 4. If any unapproved ad is found coming from your sources, compensation must be given. In case of Auto-redirect traffic, compensation of $ 5,000 cost of those installs need to be compensated to Lazada.