App developers have a very hard time getting installs for their apps in the Google or Apple App store and they’re willing to pay you for installs. Here is how you can help them:

When you find people/traffic who want to install their app, you get paid for each install. It’s that simple! The advertiser is happy because Google or Apple sees another install for their app which helps their App Store rank/reputation, and you receive money, it’s a win for both sides.

To start earning, you need to look for an app that you think your friends or traffic will install. The offers at the top of the list are the best performing cost-per-install (CPI) offers on our network. This means in general, it takes less clicks to get an install on their app. The advertisers with the easiest to install apps are at the top of the list. The advertisers with the harder to install apps are lower in rank and at the bottom of the list.

We encourage our advertisers to make their app easy to install. The easier an app is to install, the higher the rank, and the more traffic an advertiser receives. Unfortunately we have some advertisers who have additional requirements and do not reward for every install, and these poor performing offers/apps are lower on our list and receive much less traffic. We give our advertisers a choice: Make your app easy to install to get a lot of traffic, or make it hard to install to get little to no traffic.

Once you find an app you want to earn from, click on the app name. You will see a page appear with your own unique URL to share. When your friends or traffic click on this link, they will be sent to the Google or Apple app store. After they install the offer, you will be paid, assuming the advertiser is fair and has rewarded you for the install.

As we mentioned above, not all advertisers are fair, which is why we have the rank system. If you are an advertiser / app developer reading this, we beg you to reward our publishers for every install to get the most traffic to your campaign.

To access our CPI offers, please log into your CPAlead publisher account. After logging in, you will see a list of our offers with various columns. Below is what each column means.

Rank: This is the rank of the offer in CPAlead when compared to all of our other offers. Rank 1 is the highest and easiest to convert offer. This means this offer is most likely to pay you for every install. Offers that are lower in rank install less frequently.

Offer name: This is the name of the app / offer and is set by the app developer / advertiser. The ‘Burst’ label next to an offer name means that this is a high converting offer and may only be available for a limited time, so we suggest sending traffic to it now before it’s gone. Burst means the advertiser REALLY wants installs and they are aggressively paying you to get them. The ‘Featured’ label means the advertiser has paid an extra listing fee to have their offer at the top of the list. These are likely newer offers from advertisers who are looking for you to send traffic to their newer offer so our system can assign them a rank. After their offer is no longer featured, it will show up as a normal offer with a rank based on its performance.

Device: This is the device that the app is intended for. If it says Android, then you will only be paid for installs from Android devices. If it’s iOS, then you will only be paid for installs from iOS devices. Type: This is the type of offer. Most are mobile apps, but we also have some surveys and mobile pin submit campaigns.

Country: This specifies the country the traffic needs to be from in order for you to earn from the install. For instance, if it says US, then only traffic you send to this app from the United States can earn you money for installs. All other traffic from other countries will NOT be counted.

Cap: This is the percentage amount of the remaining balance for the advertiser for the day. It says 20%, then this means 20% of the advertiser’s budget has already been spent for the day and it will reset back to 0% tomorrow.

Fast Pay: This column indicates which offers will add to your Fast Pay balance. Your Fast Pay balance can be cashed out once a day and paid the day after. With CPAlead, this is how you can be paid every 24 hours. Offers that are not Fast Pay will be paid on the payment schedule your account is set to.

EPC: This means Earnings Per Click. So for instance, an offer that has a payout of $1 and has reported 100 installs from 1,000 clicks will have an EPC of 10 cents. To calculate this, take 1000 and divide it by $100. Offers and apps with the highest EPC will have the highest rank, while offers that have lower EPC rates will have lower rates.

Payout: This is the amount you will earn for each install or completed offer. As we mentioned above, not every advertiser pays for every install which is why we have the rank system. The offers that are ranked the highest will payout the most often, and offers with lower ranks will payout the least often.

If you have any questions, please feel free to contact us and we’ll get back to you within 48 hours.