An Affiliate Marketing PPC Strategy can be difficult to formulate
At CPAlead, we regularly discuss strategies and methodologies with our most successful Affiliates in an effort to find out what is working and what we can do to facilitate earnings growth for all. Today, we want to share a bit of ppc strategy that often gets neglected. For those of you working in affiliate marketing that know about Pay Per Click marketing, you’re most likely aware that targeting your audience and providing the right ad campaign is critical. However, the marketplace on most major platforms can be extremely competitive or even over saturated. As a result, profit margins are extremely thin and narrow. Instead of spending all of your time trying to understand how to squeeze out a small profit on a saturated platform, you should spend time researching secondary platforms that have not yet become saturated.
When dealing with “secondary PPC platforms” you should be aware that there are some pros and cons. Thankfully, we’re here to list a few for you:
- Lower costs: Due to the lower amount of demand, you will pay less per click on smaller platforms. The smaller (in terms of traffic volume) the platform, the cheaper the cost of click.
- Sustainability: The smaller the platform, the less likely it is that others will drive up the costs for your campaign. With larger platforms, anything that succeeds attracts attention much faster and attention equals competition.
- Harder to target: The less traffic there is flowing to a platform, the less likely it is that you will be able to get a high amount of volume to your campaign. Particularly if you’re dealing with a very small niche.
- Analytics & resources: While each platform will be different, you will generally find that secondary platforms offer less in terms of analytics, stats and other useful items that help you analyze your marketing efforts.
What should you do? The best idea is to find a balance that works for you. If you’re not seeing returns on a quote on quote “major platform”, you may want to begin exploring smaller affiliate marketing platforms that allow media buying. Remember, you don’t have to go out and find the most obscure PPC platform out there as that may not be necessary. Instead, strategically scale back to smaller and smaller platforms until you can find the right fit. If after doing so, you’re still finding that its difficult to turn any sort of profit, you will want to circle back and analyze the market, niche, vertical, campaign and other items you’re dealing with as it may not be the affiliate marketing platform you’re dealing with as much as it is your overall strategy. Keep in mind, there’s always a profit out there waiting to be made, you simply need to track it down.