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Passive vs. Active Income
Adsense (CPC) and CPM banners are a great way to earn passive income on your website, however these advertising networks will terminate your account if you encourage users to click on the CPM banners or CPC links they provide you with. Thus, you have to wait around hoping that someone clicks on the links to earn you money.

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Another benefit of this advertising solution is that it can be run in conjunction with CPC/CPM. This further leverages your traffic and helps to maximize the revenue generated on your website.

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